One of the most effective approaches to earning an online income is to promote and sell products to the people on your email list, a fact any online entrepreneur is aware of. This sort of direct selling via email is called Email Marketing.


This method is one that all successful internet marketers employ at one point or another, if not all the time. Spend a minute in a forum related to IM and there will be hundreds of posts discussing how critical email marketing is. Usually these are posts that talk about the latest and greatest super special technique for earning money. If you really want to make money with this method, though, you need to get back to the basics. Yes, if you are thinking there has to be more to commission movement than we have talked about, then you would be totally correct.

Let other people get stuck with their fave method or whatever, and there are people exactly like that, and you consider all the possibilities with your business.

Perhaps only one thing you just learned could be used in your marketing, and if that is the case then you should embrace it. Remember the value of testing, and you can always test and determine results and make a call based on that. If you do not have the funds to buy courses and ebooks, then one solution is to join marketing and online business forums and do some background reading. Once you are feeling confident, then either put it to practice or roll it out incrementally. This is what forward-thinking business is all about, and that is the only way you can grow and expand.


If you use segmentation as a strategy, you can build your list efficiently. One way to do this is to transfer your customers that buy from you from the "prospect" list to the "buyer" list on your autoresponder. On each of the lists, different our responders and messages should be used. After all, once someone has purchased something from you, you don't need to keep selling that same thing to them. You could actually alienate people completely by doing this. What you need to do is take them for purchasing, and then encourage them to stay in contact. As long as the list is segmented, this is so easy to do. You can do this with most subscription-based autoresponders. Always work of building your list everyday. When you're doing listed building, and your list is quite sizable, you might want to stop building altogether. Anyone that has hundreds or thousands of subscribers may wonder if they really need more of them. Obviously you do! It is essential that you spend time every day building your list even larger. As you build, remember that some people may unsubscribe. Getting people to opt in (spending about 30 minutes doing this) is what you need to do every morning. Since people will continue to unsubscribe, to keep your list from disappearing, you need to keep working at it.


More than ever, stay connected to the people on your list. There is a distinction between not overpowering someone and being nearly nonexistent. Your gut might be telling you not to email unless you really need to. This is accurate for selling, but you still need to communicate on a regular basis. The simplest strategy for doing this is to send out a statistically based newsletter periodically. You should connect often. Selling should be done infrequently. Always remember those percentages and you will be okay.


Succeeding with email marketing is possible but there are many things that will require your attention and effort. It could be that you found some success but now aren't doing as well as you like. Regardless of your motives, remember that the essentials will rake in the real cash.


Don't be gullible and fall for the first shiny new method or promise that is overhyped. When you built the foundation you used certain strategies that were successful and now you should be doing the same. You'll never go wrong with the essentials.